Water purification products into home appliances profit gold mine water softener will become the focus of development
According to the Ministry of Environmental Protection's 2012 Bulletin of the State of the Environment of China, nearly 60% of the 4,929 groundwater monitoring points in 198 cities across the country are not up to standard, and rural drinking water sources and surface water are polluted to varying degrees.
Guo Xinhong, chairman of Beijing Shure Technology, believes that the quality of the water environment has declined and the strong market demand for water purification equipment products has arisen. He said that water purification products are "a new market segment and industry for home appliances, a platform for building new home appliance brands, and a gold mine for new home appliance profits." Authorities predict that the scale of the water purification equipment market can reach 100 billion yuan.
"From the perspective of product functions, water purification products can basically be divided into two categories-water purifiers and water softeners ." Guo Xinhong said, "But domestic consumers only see the solution to the problem of daily drinking water, but not life. The quality of water used also needs to be improved. "
The real problem is that the high hardness of water quality is common in domestic water use in China. Although the water purifier can improve the quality of drinking water, it cannot reduce the water hardness. "In fact, drinking water only accounts for 5% of total household water consumption, while domestic water accounts for 95%." In other words, consumers using water purifiers have only improved the water quality of domestic water by 5%.
It is understood that the hardness of drinking water recommended by the World Health Organization does not exceed 100 mg / L, and China's current national standard is 450 mg / L, which is 4.5 times the WHO standard.
"Not only does the hard water taste bad, but long-term drinking will increase the incidence of cardiovascular disease and stone disease. Clothes washed out with hard water will become flushed, and energy will also be wasted." Guo Xinhong said, The main function is to reduce the hardness of water. Soft water not only tastes good, but also can effectively reduce the burden on the heart and kidneys. It can extend the life of the heater by three to four times and save energy by 30%. "
"The water softener not only solves the 95% treatment of drinking water, but also effectively improves the quality of life, and has the most intuitive and obvious effect. No one can refuse the way to improve their quality of life." Guo Xinhong asserted that the home water softener Will be the focus of future water purification equipment market development.